client
The Jimmy Fund
Dana-Farber Institute
writing
Robert Dennis
design
Alex Guidetti
agency
Cronin & Co.
Each year, The Jimmy Fund joins forces with theater chains to show a short fundraising film and solicit donations from audience members. The film is shown in theaters from Maine to Florida. Based on a true story, this two-minute film has been used for several years and has generated millions of dollars for pediatric cancer research.
client
Northeast Utilities
writing
Robert Dennis
design
Alex Guidetti
agency
Cronin & Co.
How do you get people to understand the deadly dangers of electrical power lines? Use a bug. This spot features computer animation by Industrial Light and Magic, as well as MC Hammer’s famous song, “Can’t Touch This,” to make the point.
client
CT Partnership for Responsible Gambling
writing
Robert Dennis
design
Wayne Raicik
agency
Cronin & Co.
Gambling among teens is an often ignored, but nonetheless significant problem. This spot takes what seems to be just enthusiasm for the game and turns it into a portrayal of a serious problem.
client
Dana-Farber/Partners CancerCare
writing
Robert Dennis
design
Alex Guidetti
agency
Cronin & Co.
Dana-Farber/Partners CancerCare brings together three premier hospitals in the Boston area. This spot (along with a companion piece) helped introduce the new, combined resources of the three hospitals by profiling a cancer survivor.
client
MidState Medical Center
writing
Robert Dennis
design
Elizabeth Panke
agency
In-House Marketing LLC
While MidState Medical Center had strong brand recognition within its core market area, its areas of clinical excellence were less well known. These spots built awareness for the hospital's highly rated cancer and surgical programs.
client
Hartford Hospital
writing
Robert Dennis
design
Alex Guidetti
agency
Cronin & Co.
LIFE STAR is an airborne emergency room used to respond to severe trauma scenes. Although, the helicopter is used by hospitals throughout Connecticut, it is a potent symbol of Hartford Hospital’s commitment to clinical excellence. This spot uses Jimi Hendrix's song, “Angel,” as the platform for a memorable message about this high-tech angel of mercy.
client
Simsbury Bank
creative direction
Robert Dennis
Nancy Wynn
writing
Robert Dennis
design
Nancy Wynn
agency
FATHOM
At a time when economic difficulties created great uncertainty for many investors, this whimsical (and low-cost) spot presented Simsbury Bank as a safe, comfortable resource for retirement planning.