client
ACSTAR
writing
Robert Dennis
design
Lou DiBacco
agency
DiBacco + Company
ACSTAR is a surety bond underwriter that handles challenging cases other companies won't. These two ad series use humor to emphasize ACSTAR'S position as the underwriter that's always ready to provide clients with a straight answer.
client
IAE
writing
Robert Dennis
design
Alex Guidetti
agency
Cronin & Co.
IAE's engine riders campaign taps into the fantasy of being able to actually ride a powerful jet engine. In this series, "riders" were depicted in a variety of environments to underscore the engine's key performance attributes: low noise, leaner fuel burn, greater robustness, etc.
client
Kostin, Ruffkess, & Company LLC
writing
Robert Dennis
design
Chris Hyde
agency
Cipher Creative Group LLC
Kostin, Ruffkess & Company is an accounting firm that serves the specific needs of business clients. These ads approach the strength of the firm -- providing insight and answers that go beyond just the numbers -- from the prospect's point of view.
client
Litchfield Bankcorp
writing
Robert Dennis
design
Lou DiBacco
agency
In-House Marketing LLC
As a community bank, Litchfield Bancorp offers business clients many of the same services they'd find at a larger bank, but with a greater emphasis on personalized service. These ads use a common visual theme to underscore the point.
client
Norton Guitars
writing
Robert Dennis
design
Alex Guidetti
This ad series was designed to contrast the extremely innovative high-tech design of the guitars, with familiar song titles and emotionally charged settings.
client
Mystic Aquarium and Institute for Exploration
writing
Robert Dennis
design
Wayne Raicik
agency
Cronin & Co.
Mystic Aquarium and Institute for Exploration promotes both a traditional aquarium, as well as the undersea archeology of Dr. Robert Ballard, who discovered the remains of H.M.S. Titanic. This ad series traces the evolution of the brand while maintaining an emphasis on their primary target audience, families with children.
client
MidState Medical Center
writing
Robert Dennis
design
Elizabeth Panke
agency
In-House Marketing LLC
In independent patient satisfaction surveys, MidState Medical Center consistently rates among the top hospitals in Connecticut and the nation. These ads, representing a variety of different programs, highlight the Hospital’s commitment to clinical excellence and patient-centered care.
client
First County Bank
writing
Robert Dennis
design
Smart Graphics
agency
Marketing Resources, Inc.
First County Bank wanted to revamp its image to better reflect its customer-oriented approach to service. The resulting campaign featured “customers” in offbeat, human situations to make the point.
client
Wiremold/Legrand
writing
Robert Dennis
design
Glen Snowden
agency
Mintz & Hoke
Wiremold/Legrand offers a wide variety of integrated solutions for wire and cable management, for both commercial and consumer markets.
